Course Title: Sales & Marketing Excellence for Flexible Packaging Professionals

     

    Duration: 2 Days (6 hours per day) 

    Course Objectives:
    This course aims to develop high-performing sales and marketing professionals in the flexible packaging industry by covering:

    • Market trends and consumer insights
    • Product and material knowledge
    • Compliance & regulatory requirements
    • Competitive sales strategies
    • Pricing, branding, and business development
    • Customer relationship management
    • Negotiation skills and after-sales service
    • Supply chain and financial aspects of sales

    Target Audience:

    • Sales & Marketing Executives/Managers
    • Business Development Professionals
    • Key Account Managers
    • Entrepreneurs in Packaging Industry
    • Quality & Production Coordinators

    Course Details

    Day 1: Market Insights, Product Knowledge & Regulatory Compliance

    Session 1: Market Trends and Consumer Preferences in Flexible Packaging (1 hour)

    • Overview of the packaging industry in Bangladesh & global market trends
    • Consumer behavior and preferences in different industries (FMCG, food, pharmaceuticals, etc.)
    • Emerging trends: Sustainability, smart packaging, and regulatory changes

    Session 2: Branding, Packaging Design & Its Impact on Sales (1 hour)

    • The role of packaging in brand positioning and sales growth
    • Design psychology: Colors, materials, and structural impact on consumer decisions
    • Case studies of successful packaging strategies

    Session 3: Product Knowledge – Materials, Structures & Performance (1 hour)

    • Commonly used materials in flexible packaging (plastics, laminates, biodegradable options)
    • Packaging structures, barrier properties, and sustainability aspects
    • Importance of compliance and regulations in packaging

    Session 4: Compliance & Regulatory Requirements in Packaging (1.5 hours)

    • Industry Standards and Certifications (ISO, BRC, FDA, EU Regulations)
    • Food Safety and Hygiene in Packaging (HACCP, GMP in packaging manufacturing)
    • Environmental Regulations and Plastic Waste Management (Recycling policies, extended producer responsibility)
    • Legal and ethical responsibilities of sales professionals in packaging

    Session 5: Quality Knowledge & Customer Expectations (1.5 hours)

    • Understanding packaging material quality parameters
    • Managing customer complaints related to packaging failures
    • Quality assurance in production and supply chain coordination

    Day 2: Sales Execution, Customer Relationship & Financial Aspects

    Session 6: Pricing Strategies and Profitability in Flexible Packaging (1 hour)

    • Cost-based vs. value-based pricing models
    • Managing discounts, promotions, and bulk pricing strategies
    • Negotiation techniques for pricing and contract deals

    Session 7: Understanding Production, Supply Chain & Sales Planning (1.5 hours)

    • Overview of the production process in flexible packaging
    • Coordination with production, inventory, and accounts for material planning
    • Managing lead times, logistics, and stock levels for uninterrupted supply

    Session 8: Sales Strategies to Gain Market Share from Competitors (1 hour)

    • Customer acquisition and retention techniques
    • Cross-selling and upselling strategies in flexible packaging
    • Expanding into new market segments and industries

    Session 9: Customer Relationship Management (CRM) & After-Sales Service (1.5 hours)

    • Building long-term customer relationships
    • Handling customer objections and complaints professionally
    • Importance of after-sales service in repeat business

    Session 10: Key Soft Skills – Negotiation, Communication & Teamwork (1.5 hours)

    • Negotiation tactics for winning contracts and long-term deals
    • Effective communication for sales and marketing professionals
    • Team collaboration between sales, marketing, and production teams
    • Digital marketing and LinkedIn networking strategies for sales growth

    Key Takeaways:
    Understanding of compliance and regulatory requirements (ISO, BRC, FDA, EU, HACCP) Mastering food safety, hygiene, and environmental regulations Competitive sales strategies to gain market share Comprehensive product and material knowledge Advanced customer relationship management and negotiation skills Sales coordination with production, inventory & financial planning